Here's how (not) to treat your customers: We looked at the issues that really irk jewelry store shoppers and do the most damage to your retail reputation. Use them as a cautionary tale! Whether jewelry retailers like it or not, online reviews remain valuable currency in today’s marketplace. According to PowerReviews’ Ever-Growing Power of Reviews report released in 2021, online ratings and reviews have overtaken price as the most important factor impacting purchasing decisions. A whopping 98% of consumers consider reviews an essential resource when evaluating a purchase, a nine-point jump from 2018. Given the increasing weight consumers assign to online reviews, JCK analyzed hundreds of missives about U.S.–based jewelry stores on popular review platforms such as Yelp, Google, and Facebook. While four- and five-star reviews dominate, a credit to the industry’s customer-cent