Bitesize Bootcamps – JCK

Ads That Tell A Story (Video)

JCK — Thu, 03 Jun 2021 18:24:17 +0000

Blake Smith and Matt Guarnieri, media strategists at the Smithee Group, walk you through how to optimize your advertising for the best engagement and ROI.

Current Crime Trends Threatening The Industry (Video)

JCK — Thu, 01 Apr 2021 13:59:01 +0000

John Kennedy, president of Jewelers’ Security Alliance (JSA), talks with Scott Guginsky, vice president of JSA, former NYPD detective sergeant, and jewelry crime expert. Together, Kennedy and Guginsky discuss security issues that have affected the jewelry industry during the last few months, including the most concerning and frequent crimes, as well as those that cause the biggest dollar losses. They also provide advice on how jewelry businesses can prevent such crimes.

The Evolution of Content: How to Succeed With Organic Content in 2021 (Video)

JCK — Thu, 01 Apr 2021 13:58:08 +0000

Join the Smithee Group (TSG) for its second Social Media Bitesize Bootcamp to better understand how to succeed with organic content in 2021. In this edition, TSG team members—integrated brand strategist Evelyn Stetzer, brand strategist Emily Copeland, and brand strategist Emmae Thomasson—walk us through how to achieve larger goals for your business through authentic social media content.

Help Can Be on the Way & What to Do Next (Video)

JCK — Wed, 31 Mar 2021 19:40:45 +0000

Join this Bitesize Bootcamp with Bill Boyajian, founder and president of Bill Boyajian & Associates, in which he provides invaluable information, insights, and useful tools for succession planning for your business. An internationally respected author, educator, speaker, and business coach, Boyajian consults for leading companies in the jewelry industry and business community, and is in demand as a keynote speaker by prominent groups from both within and outside the jewelry trade.

2021’s Most Important Marketing Practices (Video)

JCK — Fri, 05 Feb 2021 05:01:23 +0000

The first in our Social Media Bitesize Bootcamp covers 2021’s most important marketing practices with tips to create best practices and develop your brand’s strategy from the digital marketing experts at the Smithee Group. The Bitesize Bootcamp Social Media series, just for JCK Pros, provides comprehensive digital marketing designed to showcase how your business can utilize social media strategy, advertising, and growth to ensure ROI with bite-size social media and digital marketing tips from the Smithee Group, experts in digital marketing for the jewelry industry. Learn how you can grow your social pages, engage with your audience, multichannel social strategies, and more.