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How to increase the speed of your website?

Have you thought of possible ways to increase the speed of your website by changing web hosting company? Wondering why your site takes more than 1 second to load? After a little research, we came to the conclusion that this small delay can significantly damage your website and in fact in three different ways.

A slow site presents:

  • 11% less traffic
  • 16% more dissatisfied customers
  • 7% less conversion rate

But the results do not stop here! The speed factor is much more important than you think. Today, the familiar internet users take it for granted that all pages take at least 2-3 seconds to appear. This means that if a website loads slowly, it automatically loses its credibility.

If you are looking for smart tips and ways to keep your visitors happy, all you have to do is keep reading. In this article we have put together 10 tried and tested ways to instantly increase the speed of your website.

Restrict HTTP Requests

Most of the total load time of a page concerns the different elements of which it consists: the images, the Style Sheets (CSS), the Scripts, etc. Each of these elements has its own HTTP Request, so the more The more items you add to a page, the longer it takes to load.

The fastest way to instantly increase the speed of your website is by simplifying its design:

  • Include only the necessary information on your site.
  • Use CSS instead of images where possible.
  • Combine more CSS into one file.
  • Reduce scripts and place them at the bottom of the page.
  • Compress the content of your page

Most of the time the pages that consist of quality content exceed 100kb. This size makes them slow and therefore tedious for the user, who eventually abandons them. The best way to instantly increase the speed of your page is by compressing its content. A compressed page automatically reduces the time it takes to load by 70%!

Most servers can compress files before sending them for download. Enable mod_deflate in Apache, HttpGzipModule in Nginx, and Configure HTTP Compression in IIS.

Enable browser caching

The first time you visit your page, you should download the HTML, CSS and JavaScript files and, finally, the images before you start browsing. The data is stored on the hard disk, in a temporary memory, so that in future visits the browser can load the page, without having to send new HTTP Requests to the server. This process is called browser caching.

Remember that 40-60% of visitors come with an empty cache. So, make sure your site is fast enough for those who visit you for the first time, but also for their next visits!

Reduce resources

Another way to increase the speed of your website is the following. WYSIWYG editor can be useful enough to build a page, but sometimes it creates a “messy” code that slows it down. So as a small piece of code can increase the size of a page, it is important to narrow the gaps so that the pages are as fast as possible.

Customize site images

To improve the speed of your site, you need to do proper image optimization. Therefore, emphasize two factors: the size and the type of file. The size of an image can significantly slow down the loading of the page. For this reason, it is important to keep your images as small as possible and to cut them to the right size. For example, if your page is 570px wide, you will need to adjust the images to that size.

In terms of file type, JPEG images are the best choice. Also, a very good alternative is PNG images, with the exception that older browsers may not fully support them. Use programs like Photoshop or Illustrator to optimize your images before uploading them to the server.

Limit the use of redirects

Redirects create additional HTTP requests, so they also affect the upload speed. Therefore, as much as you can, keep their number limited, to increase the speed of your website!

Reduce server response time

Set a basic principle on your page, the server response time should never exceed 200ms (milliseconds). If you take advantage of all the above tips, you are on a very good path.

Prioritize the top of the page

Another useful tip to increase the speed of your website, is to give priority to the top of your site. The secret to improving the user experience is by making the content at the top of your page faster. When a website loads gradually, that is, it reveals first the simple information and then the complex one, then it manages to make the user look forward to seeing your content complete. So give priority to the top of your pages, gaining more visitors.

Limit the use of plugins

Extensive use of plugins makes your site slower. This is because they often create security issues and other technical issues that affect the speed of the site.

Start disabling unnecessary plugins! Next, check the performance of your server. This way, you will specifically identify which plugins are slowing down your page.

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